IN. Become Denmark's Best Gamer.
W is a nationwide gaming tournament where anyone can compete to become Denmark's best gamer — across multiple game titles, on one national leaderboard. W means Win.
Gaming is where the young audience actually lives.
With 3.2 billion gamers worldwide, gaming has become the central social and cultural hub for young people — merging entertainment, competition and community. The young male segment in particular doesn't watch traditional TV and is unreceptive to classical advertising. To reach them, you have to be inside the thing they care about.
Gamers worldwide
The largest entertainment category in the world — bigger than film and music combined.
Youth culture hub
Gaming is where Danish youth socialise, compete and spend their attention every day.
Full-funnel platform
Not just awareness: engagement, lead generation, store traffic and conversion in one format.
Four games.
Four weeks.
One champion.
W is an open competition for all gamers, big and small. No entry fee, no qualification barrier — anyone in Denmark can join. The games are picked so most people can jump straight in, and every game is about best time or highest score.
The best players across all four games qualify for a live finale with physical activities at Copenhagen Gaming Week — Denmark's biggest gaming festival.
Sign up. Play. Climb. Win.
Sign up
Free, and it takes about 30 seconds. No hardware requirements, no entry fee — open to every gamer in the country.
Play the week’s game
One new title every week for four weeks. Every game is about best time or highest score, in games most people can pick up easily.
Climb the leaderboard
Every run feeds one national leaderboard. Beat your friends, your city, your age group — as many attempts as you want.
Win & redeem
Playing earns GamePoints, redeemable for real rewards — products, discounts, vouchers. The best across all four games qualify for the live finale.
Powered by GamePoints. The software behind W collects real-time data from the games and converts play into points. Points are redeemable for real rewards — physical products, discount codes, vouchers — in any online or physical partner store. That's the engine that turns tournament engagement into measurable commercial action.
Rasmus Søndergaard.
Host and co-owner of W. A multi-channel entertainer — YouTuber, Twitch streamer, TikTok'er — with deep roots in the gaming community and broad reach across modern youth pop culture. For brands, he's the gateway to Danish youth.
Sønderthon
14-day livestream: 850,000+ unique viewers, 146M watched minutes, 80M TikTok views.
Chat Records
Hip-hop label and talent competition that broke the Danish Twitch record for concurrent viewers.
YouTube long-form
Weekly Monday videos averaging ~300,000 views across varied entertainment formats.
W — host & co-owner
Fronted both W seasons: the face of the tournament and the content engine behind it.
Six weeks from announcement to champion.
Announcement
Hero movie, landing page and a warm-up game open the season and start the signup drive.
Online tournament
Four weeks, one new game each week. Weekly winners, weekly partner activations, always-on creator content.
Finale weekend
Live LAN finale at Copenhagen Gaming Week — FunZone activations Thursday and Friday, stage final on Saturday.
Two seasons in. The numbers hold.
W has run twice in Denmark — a market of six million people — as a brand-new concept. Season 1 in early 2025, Season 2 with finals in February 2026.
Sources: official season reporting to tournament partners, seasons 1–2.
One naming partner.
Four premium spots.
W is built to integrate partners into the tournament itself — not around it. Each activation package is developed together with the partner.
Naming partner
Full tournament ownership with category exclusivity. Present in every aspect of W — naming, broadcast, finale headline — plus in-game activation and first-party data collection. In Denmark, leading electronics retailer POWER holds this spot.
Premium partner
Own one of the four game titles and everything around its week — branded in-game content, a dedicated leaderboard, custom activations and lead generation aimed at the exact audience playing that week.
- Own one of the four game titles — "The [Brand] Week" — with branded in-game content
- Presented visually inside the game, in front of every Danish gamer playing that week
- Dedicated branded leaderboard with separate prizes on the tournament platform
- Lead generation and first-party data collection for future sales and communication flows
- Custom brand activation around the game title — awareness, app usage, offers, store traffic
- Category exclusivity among partners
- Logo lock-up with W across broadcasts, social media and marketing material
- Physical presence and activation in the W FunZone at Copenhagen Gaming Week
- Right to use W and W assets in your own marketing
- First right of refusal on future editions of W
Built in Denmark. Designed to travel.
The format is country-agnostic: "W — [Country]'s Best Gamer". The same structure — open online qualifiers, weekly game rotations, one leaderboard, a live LAN finale — adapts to any market and any major gaming event, and scales up or down with ambition, participants and partners. The brand system stays locked; every season and every market reskins around the partners who join.
Who will claim the gaming throne?
Let's talk about what W can do for your brand — as a season partner in Denmark or as a format in your market.
simon@dayzero.gg →CONFIDENTIAL — The ideas and proposals documented in this presentation are the intellectual property of DayZero and subject to applicable copyright laws. Unauthorised use, full or partial reproduction, and any disclosure to third parties is not permitted.